The online gambling industry is expansive and has a reach on various platforms, including TV, social media, and radio. With many brands like Verde Casino spending millions of dollars annually on advertising, one might be wondering about the potential benefits and drawbacks these ads have on the general population.
If you are such a person, this article has all the answers. Continue reading it to discover the different advantages and disadvantages that casino ads have in urban environments.
Advantages of Gambling Ads in Urban Environments
Unlike in the past, gambling advertisements have become quite common in the iGaming industry. From sports betting platforms to online casinos, businesses are relying heavily on gambling ads to reach their intended markets more effectively and efficiently. In the process, there are certain advantages, as shown below:
- Increasing user engagement. One of the most obvious and evident advantages is the ability of betting ads in urban setups to reach target markets more effectively. Many of them are strategically placed in billboards, shopping malls, and other places where they are very visible. This enables people to clearly see them and engage with whatever is being advertised.
- Boosting trust and credibility. Trust and credibility are everything in this industry. So many players have lost valuable data and information over the years while gambling on the internet. Therefore, when an online casino or gambling brand runs its advertisements on public spaces such as billboards, YouTube, and other big platforms, it increases its credibility among the targeted audience. If you want to see this in action, you should consider the top UK betting sites that partner with teams such as Celtic, Barcelona, Arsenal, and Manchester United to promote their brands. They’ll acquire full sponsorship rights with these teams because they know people trust them. Therefore, running ads on their stadiums during match day ensures increased user engagement and also boosts their reputation.
- Raising awareness of the harms of gambling. Contrary to what many players or users might think, such advertisements raise awareness among players and users on the harms or disadvantages associated with betting. Regulatory rules dictate that gaming ads are accompanied by disclaimers warning users of the effects associated with the practice. Therefore, having the advertisements in public spaces not only puts the brand on the map but also shows these companies are champions of responsible gambling.
- Increasing revenue generation. Revenue generation is created for both the online gambling brand and the companies responsible for running the ads. This revenue is not the equivalent of peanuts but billions of dollars per annum. For example, it is estimated that big brands such as Dafabet have spent over $217.17m per annum to sponsor Bournemouth. This is just a drop in the ocean compared to other sponsorships seen in Formula 1 and big teams in Europe.
- Helping users get the right brand. It might sound obvious that picking out an online casino is an easy task. Quite the contrary, the industry is filled with thousands of brands, each offering something different. Therefore, marketing in public spaces can prove to be quite effective in helping players find the most suitable platform for the sports betting or online casino experience.
Disadvantages of Gambling Ads
Despite its many advantages, running gambling ads has its fair share of disadvantages for society at large. Here are some of the outstanding ones:
- Promoting addiction. One of the biggest disadvantages of running gambling ads in urban environments is fanning addiction. While there might be disclaimers of addiction in the ads, the vulnerable might not be able to stop themselves from engaging with these brands. The ‘vulnerable’ include underage children, gambling addicts, and reformed gambling addicts.
- Losing money. Running synch ads in public spaces isn’t a cheap venture. As mentioned, sponsoring a team such as Bournemouth can cost as much as $217.17m per annum. While there’s a very low chance that this money won’t be recovered, in the event that it doesn’t bring the expected ROI, it can be a costly mistake for the organization.
When it comes to gambling ads in urban environments, many people are only familiar with the harmful effects it has on the target market. If you fall under this category, it is understandable. Betting has had severe effects on families for decades. Many households have lost their income and earnings due to gambling-related effects. However, it’s not just the negative effects that gambling ads have. There are many positive effects, which include increasing user engagement with target audiences, raising awareness of the effects of gambling, boosting the trust and credibility of the brands, plus much more.