With its multi-year agreement to be exclusive partner for sports betting with NFL commencing from the 2022 season, Caesars has also made a deal with Detroit Lions committing it to provide betting services in 2024-2025 within National Football League. In this way, Caesars Entertainment Incorporated has acquired two official titles i.e. “iGaming Partner” and “Sports Betting Partner” through the brand Caesars Sportsbook after signing an agreement with the Detroit Lions team. As part of this collaboration, fans of the Detroit Lions will benefit from exclusive offers and promotions through Caesars Rewards while getting access to new online casino games incorporated with the Detroit Lions logo on Caesars’ online platforms.
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The first product of this relationship will be a Live Dealer blackjack game with a feel that has a Detroit Lions theme. This exclusive game will only be launched in Michigan during the NFL season of 2024-2025. It would specifically be availed to players aged twenty one and above through Caesar Palace Online Casino and Caesars Sportsbook & Casino.
- Get ready for some VIP treatment! Eric Hession, the big cheese at Caesars Digital, is pumped about teaming up with the Detroit Lions. He’s bringing exclusive goodies to Lions fans that are fit for royalty, and only Caesars can serve them up. This partnership will strengthen Caesars’ bond with Michigan sports enthusiasts and prepare them for the exciting launch of Horseshoe Online Casino in 2024.
- Mace Aluia, the Detroit Lions’ MVP of Corporate Partnerships, is all about this partnership. With Caesars Entertainment, he is eager to elevate the fan experience. Unique benefits are expected as a result of this agreement at Ford Field during games and on Caesars’ digital platforms. Thus, Detroit Lions supporters, be ready to be treated like sports royalty!
Some of the Lions games held in Ford Field will feature Caesars brands such as Caesars Sportsbook, Caesars Sportsbook & Casino, etc. Besides, it is pertinent to mention that these businesses will also be advertised through the Lions Radio commercials and will be promoted through the Detroit Lions social media accounts, website, and app.
Caesars Increases Foothold in Michigan
Increasing influence in the markets such as Michigan and Ontario is apparent in the social media presence of affiliations such as the Detroit Lions of Caesars Entertainment. Currently, Caesars operates the familiar Caesars Windsor; Caesars Entertainment company is located in Windsor, Ontario. On January 30th, 2023, the Windsor facility opened the doors to Caesars Sportsbook at Caesars Windsor, Ontario’s first sportsbook.
Caesars Sportsbook was launched in Michigan along with the Grand Traverse Band of Ottawa and Chippewa Indians and began providing in-person sports betting from the year 2020 and mobile betting from the year 2021. The betting experience that users based in Michigan can get on the app is impressive, while players can Pamper themselves using Caesars Rewards, one of the best loyalty programs. Users can earn Reward Credits by placing bets within the app, and they may use these Credits right away in the app or later for events that are unique. Caesars exposed the Las Vegas legendary name to the online gaming business in 2023 as soon as they opened Caesars Palace Online Casino. At present, this platform is available in five states and provinces which include Michigan and Ontario.
However, in 2024, Caesars Sportsbook was granted the prestigious RG Check certification by the Responsible Gambling Council of Ontario, implying its perpetual dedication to promoting responsible gambling. The commitment of Caesars in implementing responsible and safe methods of betting was further cemented when the company was awarded for the Corporate Social Responsibility by the National Council on Problem Gambling.