Interaction With Instagram Followers: How To Keep Your Audience Interested

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All your hard work has paid off: you now have a lot of Instagram followers. Hooray! Unfortunately, however, the work isn’t over just yet. Now, the next phase can begin. That’s right, you need to work on creating more engagement with other Instagram users.

There are many ways to grow your Instagram account and increase your Instagram engagement. You can ensure you always post interesting content. You can work hard to create videos and reels that entice new followers. You can even buy Instagram followers UK fast delivery.

Whatever the means you took to get where you are, now is not the time to take your foot off the social media gas pedal. Instead, follow these helpful suggestions to keep your audience engaged and make your Instagram account work for you.

How to Measure Instagram Engagement Rate

Before we go into detail about how to interact with your Instagram followers, you should first be aware of what an engagement rate on Instagram is. This little number will easily show you how successful your efforts are. Simply click on an Instagram post and then click on View Insights to see this information.

Attached to every Instagram post is an engagement rate metric. This tells you how many people have viewed your post, both from followers and non-followers.

A high number is great, but translating this into a percentage of your total followers will give you a more accurate representation.

If less than one percent of your followers view your post, it means it is not being promoted to other users’ feeds. While this can partly be the fault of Instagram’s algorithm, it also means that people are glancing at your post and then scrolling past it.

Another Instagram analytics to pay attention to is the number of clicks on a post. If you embed a link in your Instagram story, you want to know who actually clicks on it. Again, if the percentage is low, it means your followers don’t think that following the link is worth their time.

How to Increase Instagram Engagement

Now that we know how to see if our efforts are proving successful, we can look at the many ways to boost engagement on Instagram. Instagram engagement should not be seen as a major hurdle to accomplish. Most of these suggestions are easy to implement and will quickly become second nature.

Connect with the Instagram Community

The first thing you want to do to create a more engaging Instagram following is to start with yourself. How involved are you with the active community around you? There are many other businesses and people trying to use Instagram, and plenty of them will be open to connecting with you.

H4 Look for Similar-sized Instagram Accounts

They should be in the same field as you and have a similar number of followers. If you reach out to accounts with millions of followers, you won’t get a response.

Alternatively, if you ask Instagram accounts that only have a handful of followers, they will be further behind you in the journey and not able to offer much support.

H4 Connect with Instagram Accounts in the Same Field

Any time you can connect with similar but slightly different businesses, you can broaden your scope in your field. These other brands may even want to partner with you for giveaways or blog link-ups.

At the very least, connecting with other people in the community should result in helpful tips. If you’re worried about asking for help, just know that people are genuinely excited to help others and will be appreciative that you think highly enough of them to reach out.

Understand Your Target Audience

An important part of your Instagram strategy should be an awareness of who your target audience is. This will help narrow your content strategy so you post photos and images that appeal to your target demographic.

Knowing the right audience means you can focus on what works. You don’t have to try to appeal to everyone on the internet and instead can create promotions and fun videos that your followers have shown they want.

While it can be tempting to try to attract all 2 billion Instagram followers, it makes much more sense to keep the people who currently follow you happy. Then, if they are happy, they will tell other people with similar interests about your Instagram profile. Engaging with your current followers has the added bonus of attracting more followers organically.

If you aren’t sure who your target audience is, simply think about who is most likely to use your product or service.

Start by narrowing it down by gender, and then by age group. There will probably be some overlap, but by targeting a relevant audience, you will get a much larger return on investment.

Respond to Direct Messages

One overlooked way to build engagement is to respond directly to other followers. Now, this might not be possible if you have a very large following. But if you are still growing, then it’s extremely important to answer your followers’ direct messaging.

Gone are the times when people would call customer support. In fact, it’s hard to find a real person to talk to. But with Instagram messaging, you can show that you are a person and that you respect each individual who wants to talk with you.

In a world of robots, any time you can prove that you are a human, people will be impressed. And, if you are a business, this can translate to more sales.

Post Instagram stories

Instagram stories are only available for 24 hours. They are specific, interesting, and perfect for sharing your thoughts and feelings with your followers.

If you regularly post Instagram stories, your followers will come to expect them and will regularly check your profile to see what is new.

There are many ideas for your Instagram stories. You can create a live stream as you answer questions. This new format, dubbed Instagram Live, is a unique way to be in the moment and completely real.

Other ideas include behind-the-scenes content. This is when you show what your daily life is like, without filters or fancy setups. People are tired of seeing picture-perfect people on social media. Instead, they want to see the chaos and messiness of other people’s lives. It is far more motivating if you can relate to somebody and have some common ground.

Post Instagram Reels

Unlike Instagram stories, which disappear after a day, Instagram reels are videos that will stay on your profile. However, these videos can only be 90 seconds long, so you want to choose your video content wisely.

Reels should be entertaining videos. After all, your closest rival in this space is TikTok, which is continually rising in popularity, especially among younger generations.

Create Varied Instagram Posts

While you may be tempted to post the same content over and over again, as that is what you are comfortable with, it’s important to mix things up.

Remember that most Instagram users follow hundreds, if not thousands of accounts. When they scroll through their feed, your post has to stand out from the rest.

Use different colors, images, and filters to make a statement. You may be tempted to share an image you found from another account, but if it’s a popular post, then there’s a good chance lots of other people have seen it, too.

Instead, curate Instagram content that really shows who you are, either as an individual or as a brand. Start with something easy, like relatable memes. Then, if you’re comfortable, get into more vulnerable posts.

While you don’t want to overshare on the internet, the more personal your posts are, the more relatable you will seem. Stock images of landscapes and other scenery looks nice, but pictures of your real life will attract more engagement.

Be creative

When designing your Instagram content, try not to overthink everything too much. Yes, you want a plan, but you also want to enjoy what you’re doing.

Think about all the things you like to see on other people’s feeds. Perhaps you get a thrill when you see a giveaway. Everyone likes free stuff, so think about holding a contest. Be sure to announce the winner and show that the contest is legitimate so that your followers will continue to support your contests.

You can also be creative in the form of your posts. Create polls or ask people for suggestions or even advice. The easiest way to get people to comment on your posts is to ask a question. Then, be sure to respond to some of their comments.

Social media doesn’t have to be a cesspool of negativity. Instead, you can help make it the community it was intended to be.

Whenever you can, create user generated content. This is engaging content that is original, which demonstrates that you care about your brand and want to provide interesting posts to your followers.

Post and Create Content Regularly

One final piece of advice for those who want to increase their engagement on Instagram is to create your own content on a regular basis. You should post at least once a day. Furthermore, you can use engagement metrics to see what time of day most people are seeing your posts.

Keep your followers engaged when you create content by creating a posting schedule. This will save you time and energy. You can even sync them up with your Facebook page through the planning tool.

Accounts that don’t post often are often forgotten by the Instagram algorithm. If you’re worried that your account will seem too predictable, you can vary your content by day.

Post inspirational quotes on one day. Host an Instagram live session on another specific day. People like routine so if you’re going to host a competition or contest, be sure to announce it in advance so that everyone can get ready for it.  

Try to Attract New Followers

All these steps will help you create engagement with your followers. When there is a high level of engagement, organic growth will happen as comments and likes will show up on other users’ feeds.

However, you still want to work on attracting more people to your Instagram profile. There will always be people who decide to unfollow you or who may simply no longer be active on social media, no matter your best efforts.

If you continually grow your Instagram followers, you don’t have to worry about your attrition rate as much.

Simple measures to increase your profile include using relevant hashtags. Then, when people search for a keyword, your post has a better chance of showing up.

Hashtags also tell Instagram what your posts are about. This will help with Instagram’s algorithm so that the social media giant will share your content with other potential followers.

Conclusion

Are you prepared to dominate Instagram with the strategies outlined in this article? There are billions of Instagram users and most of them want to increase and maintain their followers. More Instagram engagement usually translates to more sales, whether you are a business wanting to link to a website, or you are an influencer that counts on ad revenue.

Be sure to post interesting content, using both images and videos. Respond to direct messages and reply to comments. A little effort can go a long way in creating a positive Instagram community.

 

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