Innovative Uses of AI in Visual Content for Product Launches

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Artificial intelligence covers the entire process of the new product from development to the post-launch phase, including visual content generation. Some truly remarkable examples are Unilever’s $120-million lab, entirely staffed with robots, for the creation and testing of new personal care products; Nestle’s concept generator, which analyzes various sources for data and insights, generating new product ideas based on the results; and Moderna’s AI-based drug discovery tool, which led to the development of the mRNA COVID-19 vaccine.

The wide-ranging applications of AI in product launches have already brought about dramatic changes, improving the speed, efficiency, and quality of these early adopter firms. AI in product development and launch brings significant benefits.

This article outlines various and powerful uses of AI in visual content for product launches.

Drawing Prototype of Product

AI draws prototypes for products depending on specific instructions. For example, you are launching a new car in the market. AI can help draw concept cars depending on specific instructions. It will give you a visual model before you work on your product. It reduces uncertainty and risk related to new products. Generative AI creates realistic 3D renderings of concepts. Mattel uses a generative AI image creation tool to get realistic images and concept designs for new Hot Wheels cars.

Many firms use generative AI, such as ChatGPT, Adobe Firefly, and Google Gemini, for product commercialization. Amazon’s most effective sales strategy is using AI tools to recommend products to customers. Meanwhile, AI helps companies to set the right price for their products.

Visual Content for Commercialization and launch of a product

Visual content is a crucial part of a new product, whether it’s product photography, creating promotional content, Press kit materials, banners, or ads. It takes quite a time to prepare for the launch, which can be exhausting. Nonetheless, AI integration in applications helps make the process smoother and less tiring.

Enhancing Product Image

You can use AI to generate new product images providing specifications. However, AI has limitations for new products. However, you can use AI to edit existing images for high quality, create 3D models of the product, apply style from one image to another, change the background and lighting, and create variations. It helps in fast production, product visualization, and consistency.

Promotional video using Artificial intelligence

Videos are an essential part of product launches to provide information about the product. The videos include demos, informative videos, customer testimonials, adverts,  and unboxing videos. They highlight the benefits, features, and usage of the product. Like images, videos require editing and technical skills. However, with generative AI, video creation is less challenging. AI can convert images into videos, or you can create an AI avatar for your videos. You do not require a model for your product marketing.

Graphical content

Applications with AI support can generate and publish social media content, including images, videos, posts, and stories. You can convert text to image and image to video. Generative AI can produce content for all platforms, such as Facebook, Instagram, and TikTok. For a new product launch, it is crucial to leave an impact on the audience using digital media. Also, the graphics must be high quality to have strong online visibility.

Branding Assets for your new product

People will recognize your product through your brand assets, including logo, color scheme, typography, and taglines. All of them are visual materials that must be creative and unique. Your brand assets must stand out among products to make a place in the competitive market. AI tools can be helpful in this regard. You can cut your branding cost using generative AI, such as logo creator AI, image generative AI, and text-based AI.

Banners and Advertisement material

Social Media Ads and display Ads are helpful to start with. You can either automate your ad campaign or generate the elements of an ad via available AI tools. Banners are a big part of visual representation and can attract a large audience if made creatively. Such web press kit material, instructional graphics sites, social media banners, and YouTube thumbnails can be effective for brand awareness.

Depending on your budget, you can create a press kit for the media and influencers using AI. You can include AI-generated material like images and videos for promotion. Besides, you can issue instructional material generated by AI.

The use of AI is not limited to the above activities. You can use it more innovatively for product mockups, email marketing, and animated GIFs. All of these activities have one primary objective: to make a space for your product in the market and reach out to a broader audience.

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