Jewelry is a classic present as people like to believe that it represents a longing – or at least an acknowledgment of desire, from the giver. There are different types of packaging types, colors, sizes, and materials, it is crucial to choose appropriate packaging for jewelry for looks as well as the safety and security that the item requires in the process of shipping.
Still, proper packaging usage can cause the small jewelry business to distinguish itself from competitors, increase sales, and make the buyer’s experience extraordinary. Here are seven innovative jewelry packaging ideas to consider for your small business:
1. Use Shrink Wrap
Shrink wrap packaging is one of the most flexible methods of packaging since customers can have a glance at the jewelry pieces. By displaying its jewelry items in such a manner, it enables the customers to compare different items more easily, which is especially beneficial for new businesses dealing with jewelry and, which has relatively small products.
Shrink wrap may also convey availability and variety since if you have many designs in a single display, then you are likely to give the customer a signal that there are many of them available.
There are several kinds of shrink-wrap machines with one that envelops objects and heats the entire material, while another cuts and seals the plastic around them. Stretch wrap can be most beneficial for expensive or specialty items that need protection and tampering indicated by a tight covering.
2. Attach Tags
Tags can serve as an identification, acting as the company’s advertising and at the same time, serving to convey information about the material used, how to care for it, or the price. It may seem like a minor component, however, tags are very important in jewelry packaging. They are especially very valuable for events such as trade fairs, for example, pop up stores, or when meeting our clients.
Your logo on the tags or any other design that is different from that of your competitors makes the jewelry easily identifiable by the customers. Tags are fairly affordable, although it should be noted that most of the time the cost per tag is less than $0. costing $15 each only if purchased in a set of 50 Therefore, using stickers is an inexpensive method of improving your packaging. Through proper and interesting tags, you can give a professional outlook to your jewelry, thus improving your business.
3. Ship in Gift Boxes
Jewelry is one of the great examples of products that can be perfectly packaged in gift boxes as they add more value and create an image that goes with the product. It also helps in protecting the jewelry during shipping but what is great about a gift box is that besides protecting the jewelry it makes the customer feel special. There are various types of gift boxes available online in the market that are made up of different shapes, sizes, colors, and materials so that business people can choose the gift boxes according to the image and reputation of their company.
Custom rigid boxes can also be used to provide a more tailored and distinct packaging solution, further differentiating the company.
To add a little more elegance to jewelry packaging, you can customize it with your business logo, a certain design, or a particular color that you prefer. There are numerous benefits of offering multiple styles of these promotional boxes for example the customer will have a chance to choose hence being enjoyable. You can also insert a handwritten note of thank you in the box, and this always goes down well with customers and makes them desire to work with the business again and leave positive comments.
4. Ship with Beading Wire
Beading wire is another innovative yet viable way of packaging jewelry products. This method is quite cheap as well as efficient when it comes to presenting items such as bracelets, necklaces, or earrings in a manner that creates their appeal. Although beading wire is elastic it is convenient to use with the possibility to bend it to fit any kind of jewelry; therefore, can be useful for packaging.
Also, the beads, the pendants, and other adornments can be arranged right on the wire so that the customers can …get a glimpse of the specific creation. This is a unique way of packaging products and can prove useful since it can make the products more attractive and thus, customers are likely to make unplanned purchases. Maintaining several pieces of beading wire is advantageous owing to unanticipated packaging situations that can arise when other types of beading wire cannot be obtained. Ribbons can also be used quickly while creating ornaments for the jewelry to complete the elegant look.
5. Prepare a Bracelet Kit
Another idea that can be useful when selling your jewelry is using a bracelet kit approach towards its packaging. A bracelet kit entails a piece of jewelry with very little or no instructions given to the customer as they can decide to emboss their bracelet. This approach may be more interesting for customers who are into writing their own stories or those who have a good feel for carving their jewelry.
When it comes to developing a successful bracelet kit, the first step is to identify what is currently selling in the market to your targeted population. Once you determine the popular styles, materials, and designs, obtain a sample kit from your supplier to evaluate its look and feel. This step is crucial for avoiding wastage and ensuring the quality and aesthetic appeal of the product before moving to mass production. For helpful design and packaging options, you can visit stickerbros.com. If any issues arise with the sample, it’s important to report them to your supplier for correction before full-scale manufacturing.