How Food Bloggers Can Stand Out on Instagram?

| Published On: is supported by its audience. When you buy through links on our site, we may earn an affiliate commission. Learn More

Are you a food enthusiast who presents a delightful fusion of flavor and creativity on Instagram through the camera of your lens? You are at the right place. Instagram, one of the most prominent social media sites, provides you with a creative platform to share your passion and talent for cooking. However, to become a successful food blogger, sharing the images of your dishes and recipes is not enough. Instagram is a competitive platform where you need to stand out from the crowd to attract the audience and boost engagement. 

Now, the question is how you can stand out from the crowd and build a distinct presence on Instagram. Well, Instagram offers unique features and tools to present your dishes and recipes in a captivating manner and take your audience on a visual feast. In this article, we will unveil some of the best tips and strategies to help you capture the essence of flavors and stand out from the rest. 

Share Eye Catchy Visuals

“Captivating visuals and delicious recipes fuel Instagram food blogging”; therefore, sharing eye-catching images and videos of your dishes and recipes is crucial. In food blogging, the presentation of your dishes matters a lot, so keep the final look aesthetically pleasing and sophisticated. Ensure that the images and videos are vibrant and high quality to capture the audience’s interest in seconds. Use editing tools to fine-tune the images and videos in terms of lighting, color, contrast, highlights, texture, effects, overlay, etc. 

Use Different Content Formats

The best way to reach a wider audience and increase engagement and followers is to use different content formats. Instagram is a dynamic platform that offers various content formats, such as images, reels, stories, IGTV, etc., to post images and videos. For example, you can share the recipe of an authentic seasonal dish via reels and share the final look using Instagram post format. 

Besides that, you can use Instagram stories to promote your content to your followers and engage with them. As a food blogger, getting initial reach and engagement is the toughest task, therefore, you can consider purchasing Stormlikes subscriptions to expand your audience and increase engagement initially. 

Post Evergreen as well as Trending Content

Keeping up with the trends and hopping on them is crucial to surviving on a competitive platform like Instagram. Apart from that, keeping the essence of evergreen content is also important for maintaining audience interest. You have to keep an eye on all the trends and challenges happening in your food niche and create content around them. Instagram promotes content on trends, and hopping on them helps you increase the reach and engagement of your content and boost followers. 

In food blogging, the evergreen content includes behind-the-scenes glimpses, culinary journey stories, live cooking sessions, kitchen blunders, ingredient spotlights, cooking tips, food pairings, seasonal favorites, etc. Apart from trending content, don’t forget to post such evergreen content which can help you develop a devoted follower base. 

Add Hashtags Strategically

Hashtags are the most important ingredients in the recipe for success on Instagram. Therefore, make sure to add a combination of relevant, trending and brand-specific hashtags to all of your content to amplify the reach. Leverage popular and niche hashtags to increase discoverability and trending hashtags to stay relevant and more visible. 

Apart from that, create and use brand hashtags for your page to establish a distinct identity on Instagram for your audience. However, avoid overusing hashtags just to increase reach, as Instagram algorithms consider it spam. Also, it makes your post less appealing and unprofessional. Some popular niche hashtags for food blogging are: 

  • #foodphotography
  • #foodie
  • #food
  • #healthyfood
  • #foodstagram
  • #foodblogger
  • #instafood
  • #foodlover

Engage in Authentic Interaction

Food blogging is where every dish conveys a narrative, and every post draws a community to the table. Therefore, interacting with the audience and giving them importance is crucial to fostering a loyal community and boosting engagement. To do that, answer questions, respond to comments and DM, engage in discussions, ask feedback, and provide guidance to your audience. 

Instagram stories are the best way to connect and communicate with the audience. For example, every Sunday, you can run an engaging poll asking your audience to choose between two dishes they want the next recipe on. This makes your audience feel valued, which enhances their loyalty to your brand. 

Use Engaging and Helpful Captions

Captions are as important as photos and videos; therefore, add engaging and helpful captions that complement the food image or video. The captions should align with your content, resonate with your target audience and provide value to the viewers. You can add cooking tips, dish recipes, ingredients used, cooking instructions, step-by-step guides, etc., in the captions to provide value to the audience. 

Apart from that, you can even engage your audience with questions in your captions to boost engagement in the comment section. Use effective and compelling storytelling in captions to immerse your audience into the culinary world and spark inspiration. 

Infuse Personal Touch

Personal touch simply means infusing your distinct brand personality into your posts to make them stand out from the crowd and attract genuine engagement. The best way to achieve this is to share your own culinary-related stories and experiences with your audience. This includes – how you started cooking, the hardships you faced, your biggest kitchen blunders, unique recipes you tried, your culinary skills, etc. 

Apart from that, you can give your audience a glimpse into your recipe process, video shooting setup, tools and equipment, favorite ingredients, photography techniques, time-lapse videos, etc. Personalized content brings more engagement and traffic than general content like recipes and food photos. 

Follow a Consistent Posting Approach

Instagram is your visual identity, and to keep your audience engaged, it’s important to maintain a consistent posting schedule. Use Instagram analytics to find the right time to post when your target audience stays online and active. Post some content regularly at that time, as there is a high chance that your content will reach your target audience, which ultimately boosts engagement and followers. To do that, it’s important to plan and schedule the content in advance and avoid last-minute delays and other issues. In between, you can keep your audience engaged via Instagram stories. 


Food Blogging is one of the trending niches on Instagram at present. To stand out in such a saturated and competitive platform, you must use some effective tips and strategies. We have mentioned some practical and valuable tips for food bloggers to outshine their competitors and boost engagement and followers. From posting eye-catching visuals to staying consistent, incorporating these strategies will help you attract an audience and build a strong community on Instagram. 

Leave a Comment