Looking to elevate your sales figures? Corrugated packaging and displays could be the game-changer you need. In the fiercely competitive retail environment of today, standing out is not just an advantage—it’s a necessity.
Custom corrugated displays utilize the versatility and cost-effectiveness of corrugated boards, transforming them into dynamic marketing tools that captivate customers and drive sales.
This introductory blog will explore how these innovative displays can transform your retail marketing strategy, ensuring your products not only catch the eye of potential buyers but also keep them coming back for more. Let’s delve into the compelling world of custom corrugated displays and discover how they can significantly enhance your bottom line.
Leverage of Brand Visibility and Awareness
Eye-Catching Design: Standing Out in a Sea of Products
One of the best qualities of corrugated materials is their ability to be formed into unique and extraordinarily functional displays with strong visual appeal. Through color and graphics, these carton display boxes achieve three key marketing objectives: they attract immediate attention, boost brand recognition, and create a lasting impression on potential customers.
Strategic Placement: The Power of Position
Cardboard display stands to provide brands with a strategic advantage by positioning their products in high-traffic areas, significantly enhancing visibility. When placed in key locations such as end-caps, checkout counters, and store entrances, these corrugated displays significantly increase product visibility.
This strategic placement not only captures the attention of shoppers but also substantially boosts exposure, potentially transforming sales performance and making these displays a critical element in retail marketing strategies.
Consistent Branding: Building Trust and Recognition
Brand colors, logos, and messaging should be used consistently across all custom displays to build brand identity. This alignment builds a maximum consistent look and feel of a brand, so every customer interaction with this display becomes an extension of their experience with your brand.
Enhanced Product Differentiation and Consumer Engagement
While great visibility is essential, the real power of custom corrugated point-of-sale displays lies in differentiating and engaging, driving shopper interest in sales. Custom-designed cardboard display boxes can be created for any product, standing out among crowded shelves and reducing direct competition.
Custom point-of-sale displays boost potential sales and make your brand feel premium. Interactive features like generated dynamic QR codes, built-in lighting, and touchable elements increase customer engagement. This makes interactions with your product highly memorable. Recladding them seasonally or thematically around holidays or current events boosts impulse buys, keeping your brand alive and in sync with consumer trends.
Cost-Effectiveness and Flexibility
While these custom displays are highly engaging, their true strength lies in their creative and financial flexibility. The advantages of custom corrugated POS displays extend beyond aesthetics, offering substantial cost savings and adaptability.
Affordability of Materials
Cardboard display stands are a cost-effective material, making them suitable for both small and large-scale campaigns:
- 30-50% cheaper than other display materials
- Ideal for testing new product launches
- Allows for more frequent display updates
Ease of Customization
The flexibility of the material allows for quick and cost-effective changes to corrugated displays:
- Design updates can be implemented rapidly
- Messaging can be adjusted for different promotions
- Layouts can be modified to suit various store layouts
This adaptability can reduce costs by up to 25% when responding to market trends or consumer feedback.
Sustainability
Many custom displays are recyclable, aligning with growing consumer preferences for eco-friendly products and practices:
- Approximately 70% of consumers prefer brands using recyclable materials
- Eco-friendly cardboard display boxes can enhance brand perception
- Supports corporate sustainability initiatives
Comparison Table: Custom Corrugated Displays vs. Traditional Displays
| Feature | Custom Corrugated Displays | Traditional Displays |
| Cost | Low | High |
| Customization | Highly flexible | Limited |
| Setup Time | Quick and easy | Often complex |
| Eco-friendliness | Recyclable | Varies |
| Weight | Lightweight | Often heavy |
| Durability | Short to medium-term | Long-term |
| Design Flexibility | High | Moderate |
Impact on Sales Conversion
The bottom line with custom corrugated displays, ultimately, is driving sales by finding that magic point where interest turns to sales through a price point combined with strategic design. Cardboard display stands designed for limited-time promotions or discounts have been shown to boost sales during these periods.
They give customers urgency and strongly encourage impulse buys. Furthermore, these displays can help reduce consumer pain points by offering clear and concise messaging, thereby increasing conversion rates and guiding customers toward making a purchase.
In addition, with these display ads, one can execute A/B testing of designs or messaging and thus accelerate the time to decision-making for wider rollouts, get valuable insights into consumer preferences, and give them an unmatched experience.
The ability to test and iterate corrugated display designs quickly has transformed the product launch strategy, consumer goods company marketing directors told me, underlining the transformative effect these marketing formats have on retail strategies.
Support for Retail Partners
The custom corrugated POS displays do much more than drive sales upward; they also reinforce relationships with retail partners by smoothing in-store operations and increasing staff engagement.
Designing the cardboard display stands with store-specific instructions guarantees that they will appear in front of the different locations, are easy and fast for staff to assemble, and interfere very little with the day-to-day store operations. Additionally, training retail staff or providing them with literature about the displays and the products they showcase can further enhance their effectiveness.
This will enhance their selling skills and increase their interest in your brand, enabling them to make more informed decisions regarding your products. This is a bold step towards further supporting selling teams—adding a QR code to the displays that links to training videos that will help staff better understand and sell such products, therefore adding an innovative edge to sales support.
Conclusion
In conclusion, investing in custom corrugated POS displays not only optimizes in-store marketing efforts but also fosters a memorable shopping experience that can lead to increased customer loyalty and long-term sales growth. Retailers should prioritize these displays as essential components of their marketing strategies to capitalize on the dynamic nature of consumer behavior and retail environments.
Custom corrugated displays offer a unique combination of visibility, engagement, cost-effectiveness, and flexibility that can significantly boost sales. In an ever-evolving retail landscape, the versatility and impact of custom displays make them an indispensable tool for brands looking to stand out and drive sales.
Frequently Asked Questions (FAQs)
How to increase sales of corrugated boxes?
To increase the sales of corrugated boxes, focus on design that meets customer needs, offers extensive customization options, and emphasizes sustainability. Such strategies will help win over environmentally-conscious consumers and set your products apart in the cluttered marketplace.
How to increase sales on POS?
This is done by placing products in the most visible places to shoppers, engaging them with vibrant signage, and offering special discounts or deals right there at checkout. All these little techniques drive customers to add a few more things to the cart.