Floor and Decor is a leading retailer in the flooring and home improvement industry, renowned for its extensive selection of high-quality materials and affordable prices. Established with the mission to revolutionize the way homeowners and professionals approach interior design, Floor and Decor offers a wide array of products, including tiles, hardwood, laminate, vinyl, and natural stone, along with tools and accessories to complete any project.
The store is a one-stop destination for those seeking both functionality and style, catering to diverse tastes and budgets. Known for its exceptional customer service and in-store design expertise, Floor and Decor ensures that every shopper finds the perfect solution for their space.
Whether you’re embarking on a full-scale renovation or a simple upgrade, Floor and Decor provides inspiration, innovation, and value, making it a trusted partner for homeowners, designers, and contractors alike.
Floor and Decor
Category | Detail |
Company Overview | Floor and Decor is a leading specialty retailer of high-quality flooring products, offering a diverse selection to cater to residential and commercial needs. It is recognized for offering both affordable and professional-grade flooring options, ensuring that every customer can find what they are looking for in terms of both price and style. |
Year Established | 2000 |
Headquarters | Atlanta, Georgia, USA |
Business Type | Publicly Traded (Ticker Symbol: FND) |
Product Categories | Hardwood Flooring: Includes both solid and engineered hardwood options in a variety of species and finishes. Laminate Flooring: Offers durability with the appearance of natural wood or stone. Tile Flooring: Features an extensive range of ceramic, porcelain, and mosaic tiles for flooring, walls, and backsplashes. Vinyl Flooring: Durable luxury vinyl plank (LVP) and vinyl tile that are easy to install and water-resistant. Natural Stone: Marble, granite, slate, and travertine flooring options for an elegant, timeless look. |
Market Focus | Residential, Commercial, DIY Customers, Contractors, Interior Designers. Serves both individual homeowners and professionals with tailored solutions and products. |
Number of Stores | Over 180 stores spread across the United States, strategically located in both urban and suburban areas to provide convenient access for customers. |
Unique Selling Point | Floor and Decor offers extremely competitive prices, a vast range of flooring products, and professional-grade quality across its entire selection, catering to both DIY enthusiasts and professional contractors alike. |
Website | www.flooranddecor.com |
Flooring Type | Hardwood: Includes solid hardwood for a classic, traditional look and engineered hardwood for better durability in varying environments. Available in a range of wood species such as oak, hickory, maple, and more. The company offers customized finishes, including matte, gloss, and satin finishes to match any home décor.
Laminate: Ideal for those seeking affordable alternatives to hardwood or stone. These laminate options provide realistic designs resembling wood, marble, or stone, with increased durability for high-traffic areas and ease of installation. Tile: Wide selection of tiles, including ceramic, porcelain, and decorative tiles that can be used for floors, walls, and backsplashes. Options include stylish designs that complement any style, from rustic to modern. Special collections cater to both contemporary and classic home décor needs. Vinyl: A versatile, easy-to-maintain flooring option, luxury vinyl planks (LVP) and tiles mimic the look of real hardwood, stone, or tile. These options are highly durable, water-resistant, and come in a variety of finishes for a realistic appearance. Natural Stone: Offers an upscale, luxurious look with materials like marble, granite, travertine, and slate. These stones provide a natural aesthetic with one-of-a-kind patterns and colors, perfect for high-end projects. Wall Tile: Specially designed tiles for vertical surfaces such as accent walls, backsplashes in kitchens and bathrooms, and feature walls in living rooms. The tiles are available in unique designs like subway tiles, glass tiles, and more. |
Services | Design Services: Floor and Decor offers free design consultations where experts assist customers in visualizing and planning their spaces. These consultations help customers choose the right products that fit their style, space, and budget.
Pro Services: The company provides exclusive benefits for professional contractors, including bulk pricing, access to exclusive deals, and dedicated account managers to support professional projects. In-store Samples: Customers can take samples of flooring materials home to test how they would look in their actual space before making a final decision. This ensures that the product fits their vision before committing to a purchase. Workshops: Floor and Decor regularly hosts workshops and classes for DIY customers to help them learn the best techniques for installing flooring, using tools, and caring for their floors. |
Sustainability and Innovation | Sustainable Products: The company emphasizes eco-friendly and sustainable flooring options, using recycled materials where possible. Products made from sustainable forests or eco-conscious manufacturing processes are available to customers seeking environmentally friendly choices.
Advanced Tools: Floor and Decor offers high-quality tools and accessories for precise installations, including tile cutters, flooring adhesives, and power tools for contractors and DIYers. |
Customer Benefits | Competitive Pricing: Floor and Decor is known for offering affordable products without compromising quality, making it an ideal choice for budget-conscious homeowners and professionals.
Wide Selection: The company offers a massive variety of flooring options—over a million square feet of in-stock inventory at each store, ensuring customers can always find exactly what they need. Professional Support: The store has in-house experts available to assist with project planning, product selection, and installation advice. Staff members are trained to help customers with any specific needs they may have, including design tips or flooring maintenance. |
Customer Benefits (cont.) | Online Convenience: Floor and Decor offers a seamless online shopping experience, with project inspiration, tutorials, and product listings available on the website. Customers can shop from the comfort of their home and have products delivered directly to their doorstep.
In-store Experience: The physical stores offer a hands-on experience with large, open spaces to display flooring options, allowing customers to visualize and compare products in person before purchase. Project Inspiration: On the website and in-store displays, customers can find inspiration for their projects. The company frequently updates its displays to feature new trends and offer design suggestions for various spaces. |
Future Outlook | Floor and Decor continues to grow and expand, with a commitment to enhancing its customer experience both in-store and online. Future plans include opening additional locations across the U.S., expanding the product lineup with more sustainable options, and leveraging technology to enhance the shopping experience.
Innovation in Design: The company is continuously working on introducing innovative design ideas, including cutting-edge materials, advanced installation techniques, and customized flooring solutions for both residential and commercial spaces. |
A Brief History of Floor and Decor
Floor and Decor was founded in 2000 with the mission to revolutionize the flooring and home décor market. Over the years, it has grown into a nationwide brand with stores across the United States. Known for its extensive inventory and customer-centric approach, the company has become a preferred choice for both residential and commercial projects.
Product Offerings
Floor and Decor specializes in providing a wide variety of products. Here’s an in-depth look at their offerings:
1. Tile Flooring
- Materials: Ceramic, porcelain, and stone tiles are among the popular choices. Each material has its unique benefits, ranging from durability to aesthetic appeal.
- Styles: Options include wood-look tiles, mosaics, and decorative patterns, catering to diverse design preferences.
2. Wood Flooring
- Hardwood: Available in various finishes, hardwood flooring adds a timeless charm to any space.
- Engineered Wood: This option combines durability with the appearance of traditional hardwood.
- Laminate: A budget-friendly alternative that mimics the look of real wood.
3. Stone Flooring
- Types: Marble, granite, travertine, and slate are popular choices for creating luxurious and durable surfaces.
- Applications: Ideal for kitchens, bathrooms, and outdoor areas.
4. Vinyl Flooring
- Luxury Vinyl Plank (LVP): Offers a realistic wood or stone look with enhanced durability and water resistance.
- Sheet Vinyl: A cost-effective solution for large areas.
5. Wall Décor
- Backsplashes: A wide selection of tiles and mosaics to enhance kitchen and bathroom walls.
- Accent Walls: Decorative panels and cladding to create focal points in living spaces.
6. Installation Materials
- Grout, adhesives, underlayment, and tools are readily available to support DIY and professional installations.
Benefits of Choosing Floor and Decor
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Extensive Selection:
Customers can choose from thousands of products in various styles, materials, and price ranges.
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Competitive Pricing:
By sourcing directly from manufacturers, Floor and Decor offers high-quality products at lower prices.
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Expert Advice:
Knowledgeable staff and design consultants are available to assist customers with their projects.
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Convenience:
With stores nationwide and an easy-to-navigate website, shopping for flooring and décor is hassle-free.
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Pro Services:
Contractors can benefit from special discounts, dedicated account managers, and job lot quantities.
How to Shop at Floor and Decor
Shopping at Floor and Decor is straightforward, thanks to its customer-focused approach. Here’s how to make the most of your experience:
In-Store Shopping
- Explore Displays: Showrooms feature styled displays to inspire your design choices.
- Consult Experts: Staff members provide personalized recommendations based on your needs.
- Check Inventory: Real-time stock availability ensures you can plan your project without delays.
Online Shopping
- Browse Categories: The website offers easy navigation to explore products by type, style, or room.
- Order Samples: Customers can order samples to see how materials look in their space before making a purchase.
- Schedule Pickup or Delivery: Convenient options for receiving your order ensure a seamless experience.
Tips for Choosing the Right Flooring
- Consider Your Lifestyle: Homes with pets or children may require durable and scratch-resistant flooring.
- Assess Maintenance Needs: Choose materials that align with your ability to maintain them over time.
- Factor in Room Functionality: Wet areas like bathrooms and kitchens require water-resistant flooring options.
- Stay Within Budget: Set a budget and explore products that meet your financial constraints without compromising quality.
- Think Long-Term: Invest in durable materials that will stand the test of time and enhance your property’s value.
Trends in Flooring and Décor
The flooring and décor industry evolves constantly, with new trends shaping consumer preferences. Here are some of the latest trends to consider:
- Sustainable Materials: Eco-friendly options like bamboo and reclaimed wood are gaining popularity.
- Patterned Tiles: Bold patterns and geometric designs are making a statement in modern interiors.
- Wide Plank Flooring: Wider planks create a spacious and luxurious look in rooms.
- Neutral Tones: Shades like gray, beige, and white are timeless and versatile.
- Mixed Materials: Combining different materials, such as wood and tile, adds visual interest and texture.
Floor and Decor for DIY Enthusiasts
Floor and Decor is a paradise for DIY enthusiasts. With an extensive range of products and tools, tackling home improvement projects is more accessible than ever. Here are some resources offered:
- Workshops and Tutorials: Free classes guide installation techniques and design ideas.
- DIY-Friendly Products: Easy-to-install materials like click-lock vinyl planks cater to novice DIYers.
- Tool Rentals: Renting tools helps reduce costs for one-time projects.
Floor and Decor for Professionals
Professional contractors and designers benefit from the company’s Pro Premier Rewards program. Key features include:
- Volume Discounts: Save money when purchasing in bulk.
- Dedicated Account Managers: Personalized support for managing large projects.
- Job Lot Quantities: Ensure consistency with products sourced from the same batch.
- Exclusive Events: Networking opportunities and product previews keep pros ahead of industry trends.
Customer Testimonials
Floor and Decor has earned a loyal customer base, as evidenced by numerous positive reviews:
- “The variety of products is unmatched! I found exactly what I needed for my kitchen remodel.” – Sarah T.
- “Their design consultants made the process so easy. My living room looks amazing!” – John D.
- “As a contractor, their Pro services save me time and money on every project.” – Michael L.
Fun Facts About Floor and Decor
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Rapid Growth:
Since its establishment in 2000, Floor and Decor has grown to over 180 stores across the United States.
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Pro-Focused:
Offers exclusive perks for contractors, including bulk pricing and personalized account managers.
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DIY Support:
Regular in-store workshops empower customers to tackle their home improvement projects with confidence.
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Massive Inventory:
Each store stocks over a million square feet of flooring, providing unmatched variety and availability.
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Eco-Conscious:
Features a wide range of sustainable and eco-friendly products for environmentally aware customers.
Frequently Asked Questions About Floor and Decor
What makes Floor and Decor unique compared to other flooring retailers?
Floor and Decor stands out due to its combination of low prices, vast selection, and professional-grade quality. It caters to a wide audience, including homeowners, contractors, and designers, offering in-store experts and workshops to guide every project.
Can I shop online, and does Floor and Decor offer delivery?
Yes, Floor and Decor has a user-friendly website that allows online shopping. Customers can browse products, find project inspiration, and have their selections delivered directly to their doorstep.
Does Floor and Decor offer design assistance for home improvement projects?
Absolutely! Free design consultations are available in-store. Experts help customers plan and visualize their projects, ensuring the right materials and styles are chosen.
What types of flooring does Floor and Decor offer?
The store offers hardwood, laminate, tile, vinyl, and natural stone flooring. Additionally, they stock wall tiles, mosaics, and all necessary installation tools, ensuring a one-stop shop for any flooring project.
Conclusion About Floor and Decor
Floor and Decor is a powerhouse in the flooring and home improvement industry, providing a diverse range of products and services that cater to homeowners, DIY enthusiasts, and professional contractors.
Since its inception in 2000, the company has built a reputation for quality, affordability, and variety. With over 180 stores nationwide, Floor and Decor ensures accessibility and convenience for its customers.
Its commitment to sustainability, innovation, and customer-centric services, such as free design consultations and in-store workshops, sets it apart. The extensive inventory of flooring materials, including hardwood, vinyl, tile, and natural stone, ensures that every customer finds exactly what they need for their projects.
Whether shopping in-store or online, Floor and Decor delivers an unmatched experience. Its dedication to excellence makes it a trusted name in home improvement and flooring solutions.