Have you been running an Instagram account for a long time but you have not been able to increase the viewership of your posts yet? There is no need to pay a significant part of your budget to increase views on your posts. A combination of user-generated content, strategic hashtag placement, technical knowledge of the platform and the algorithm, and some easy-to-follow strategies can help you get free Instagram views organically with no decrease in engagement over the long term.
Try different formats of content
Social media experts always recommend regularly experimenting with various kinds of content formats. It will be more helpful because viewers never want to access the same content again and again as they get bored of it. Moreover, experimenting with different content will help you in getting insights into what your target audience expects from your account. When you offer different content to your audience, they will remain engaged on your account.
Find the perfect posting time
The time you are uploading your posts plays a significant role in increasing views on your post. So, understand the peak online time of your audience and evaluate which time gains more interactions or views. Never use the posting time of your competitors because the right posting time differs based on the industry type, audience, location, and other factors. It is good to use third-party scheduling tools for seamless automated posting.
Follow the current Instagram trends
People on social networks usually search for posts related to trending topics. So, it is good to follow the latest trends on Instagram and leverage them for your Instagram marketing strategy. Automatically tracking the trend associated with your product or niche can bring you more followers. Furthermore, it can be the best trick to keep followers engaged.
Share user-generated content
Leverage Instagram user-generated content (UGC) promotion to get more views because it uses authentic content created by the audiences. Since it is created by users, people will find it more genuine and credible. Reposting content of your followers, testimonials, reviews, or other user-generated content can develop trust and strengthen a sense of community.
UGC promotion is a win-win for users and your brand as users get highlighted on the platform and your brand can connect with potential followers by representing your respective product or service. This can be beneficial for appreciating your audience for their loyalty and validating your products or services.
Consistency is important for increasing viewership
Be consistent with your content creation and uploading on your Instagram account to keep your profile and brand at the top on the Explore Page and followers’ feeds. Create a content calendar and stick to it with strong dedication. Note that consistency is not only about frequency but it also consists of the style and quality of the content. Most leading creators believe that consistency is important to go viral on the platform.
Use hashtags strategically
You will find this trick useful not just for Instagram but for almost every social network to get views and followers. Never add any hashtags randomly, instead, place them strategically and monitor them regularly. Consider relevant hashtags that your followers are already using and place between 3-5 hashtags. Never use hashtags that have nothing to do with your posts or generic hashtags.
Go with short-form content
A short content strategy is important to bring more Instagram views without investing a penny because it attracts and engages followers. According to a study, short videos are not just a popular term because authenticity and uniqueness are what people desire more than ever.
Upload Instagram stories
Instagram stories are among the most popular forms of content format on the platform because they can provide a personalized touch to posts. Stories make audiences feel more approachable and authentic. It is a real-time post that appears for 24 hours and disappears after that. However, you can make your stories long-lasting by placing them in the highlights section. Individual users, businesses, digital marketers, or anyone can share Instagram stories to interact with the audience, strengthen credibility, and get real-time feedback.
Prefer Instagram reels over standard videos
Although images and videos are considered the best form of content on social networks, Instagram reels are given more importance over standard videos. The reason is that reels produce 67% more attention than normal videos. Viewers want precise and short content that conveys detailed information quickly. Try to create a short video or reel of about 15 seconds to captivate your audience, boost followers, increase shareability, maximize engagement, and go trending.
Use Instagram stories sticker
Utilize Instagram (IG) stories stickers to add some spice to your stories and get more hooks. It will convert your boring narrative into a highly interesting and engaging one. Using IG story stickers can be an excellent approach to staying in contact with followers and boosting the follower count of your account.
Collaborate or partner with local micro-influencers
A survey report found that 61% of customers trust recommendations given by influencers. So, if you are not investing in influencer marketing or collaboration, you could be missing the biggest opportunity to reach your target audience. Micro-influencers have a significant impact on developing a strong relationship with their consumers and boosting engagement with a loyal community.
Although these influencers have 20K-50K followers they have a loyal community of followers. That’s a reason why so many popular brands are working with local micro-influencers. Choose micro-influencers related to your industry and the audience using the Instagram Explore tab. Consider the suggested people in this tab as these people post content in your industry.
Conclusion
By 2025, there will be approximately 1.44 billion monthly active users on Instagram. This could account for 31.4% of worldwide online users. So, if you want to develop or enhance your Instagram marketing strategy, it is the right time to work on the above-mentioned tips and boost your viewership. The more views your posts receive, the more you are likely to expand your reach.