Bass Pro Shops is a leading retailer of outdoor gear, specializing in fishing, hunting, camping, and boating equipment. Founded in 1972 by Johnny Morris, the company has grown into a massive chain with stores across the United States and Canada, offering a wide range of high-quality products for outdoor enthusiasts.
Each store is designed to provide an immersive experience, featuring large aquariums, taxidermy displays, and interactive attractions that celebrate the great outdoors. Beyond retail, Bass Pro Shops is committed to conservation efforts, partnering with organizations to preserve wildlife and natural habitats.
The brand also owns Cabela’s, another major outdoor retailer, further solidifying its presence in the industry. Whether you’re an experienced angler, a passionate hunter, or someone who enjoys nature, Bass Pro Shops offers everything you need for your next adventure.
With its dedication to customer satisfaction and outdoor preservation, the company remains a favorite among nature lovers worldwide.
Bass Pro Shops
| Category | Details |
| Full Name | Bass Pro Shops |
| Founded | 1972 |
| Founder | Johnny Morris |
| Headquarters | Springfield, Missouri, USA |
| Number of Stores | Over 170 locations across North America |
| Parent Company | Great American Outdoors Group |
| Subsidiaries | Cabela’s, White River Marine Group, Big Cedar Lodge |
| Industry | Retail, Outdoor Recreation |
| Specialization | Fishing, Hunting, Camping, Boating, Outdoor Gear |
| Store Experience | Large indoor aquariums, taxidermy wildlife displays, interactive attractions |
| Famous For | Immersive outdoor shopping experience, massive product selection, conservation efforts |
| Website | www.basspro.com |
| Conservation Efforts | Partners with National Fish and Wildlife Foundation, Ducks Unlimited, and other organizations |
| Customer Loyalty | Bass Pro Shops CLUB membership with exclusive discounts and rewards |
| Popular Products | Fishing rods, reels, hunting gear, camping equipment, outdoor apparel, boats |
| Famous Events | Spring Fishing Classic, Fall Hunting Classic, Santa’s Wonderland, The Great American Outdoor Show |
| Boat Brands | Tracker Boats, Nitro, Tahoe, Mako, Ranger Boats, Triton |
| Hunting Brands | RedHead, Cabela’s, Browning, Winchester, Federal Ammunition |
| Fishing Brands | Bass Pro Shops, Shimano, Abu Garcia, Daiwa, Rapala |
| Camping Brands | YETI, Coleman, Thermacell, Bass Pro Shops |
| Exclusive Brands | Ascend (kayaks & outdoor gear), Johnny Morris Signature Series (fishing gear) |
| Cabela’s Acquisition | Acquired Cabela’s in 2017 for $5.5 billion |
| Employment | Over 40,000 employees worldwide |
| Popular Locations | Springfield, MO (Flagship Store), Memphis, TN (Pyramid Store), Denver, CO, Dallas, TX, Orlando, FL |
| Unique Attractions | Bass Pro Shops at the Pyramid in Memphis features an indoor swamp, bowling alley, hotel, and restaurants |
| Restaurant Chain | Uncle Buck’s Fishbowl & Grill (inside select stores) |
| Lodging & Resorts | Big Cedar Lodge, Dogwood Canyon Nature Park |
| Online Shopping | Available through the official website with shipping across the U.S. and Canada |
| Customer Service | 24/7 customer support via phone, email, and in-store |
| Return Policy | 60-day return policy for most products |
| Social Media | Instagram, Facebook, Twitter, YouTube, TikTok |
| Partnerships | NASCAR, National Wild Turkey Federation, Ducks Unlimited, Boone and Crockett Club |
| Gift Cards | Available in physical and digital formats |
| Delivery Options | Standard, Express, and In-Store Pickup |
| Mobile App | Bass Pro Shops mobile app for easy shopping and exclusive deals |
| Annual Revenue | Estimated at over $7 billion |
| Celebrity Collaborations | Bill Dance (Fishing), Michael Waddell (Hunting), Kevin VanDam (Bass Fishing) |
| Fishing Tournaments | Hosts major bass fishing tournaments across the U.S. |
| Adventure Programs | Outdoor skills workshops, summer camps, kids’ fishing tournaments |
| Exclusive Perks | CLUB credit cardholders get 2% back on Bass Pro Shops and Cabela’s purchases |
| Eco-Friendly Initiatives | Sustainable fishing and hunting practices, recycling programs |
| Holiday Specials | Christmas, Black Friday, Cyber Monday, Fourth of July Sales |
| Store Expansion | Continues to open new locations across the U.S. and Canada |
History of Bass Pro Shops
The origins of Bass Pro Shops can be traced back to Johnny Morris, an avid fisherman who recognized the need for a better selection of fishing gear. He started selling tackle from his father’s liquor store in Missouri, and the response was overwhelmingly positive.
This prompted him to expand his business, leading to the establishment of the first Bass Pro Shops location. Over the years, the company has expanded significantly, opening stores across the United States and even acquiring Cabela’s, another major outdoor retailer, in 2017.
Store Design and Experience
One of the standout aspects of Bass Pro Shops is its unique store design. Each location is crafted to reflect the surrounding natural environment, incorporating features such as large aquariums, waterfalls, taxidermy displays, and indoor archery ranges.
The goal is to provide customers with an immersive shopping experience that goes beyond merely purchasing outdoor gear. Visitors often describe Bass Pro Shops as part retail store, part museum, and part entertainment center.
Product Offerings
Bass Pro Shops offers an extensive range of products catering to various outdoor activities. Some of the key categories include:
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Fishing Gear:
The company provides rods, reels, lures, and tackle boxes for anglers of all skill levels.
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Hunting Equipment:
From firearms and ammunition to hunting apparel and accessories, Bass Pro Shops is a one-stop shop for hunters.
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Camping Supplies:
Customers can find tents, sleeping bags, cooking equipment, and survival gear to enhance their outdoor experiences.
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Boating and Marine Accessories:
The company sells everything from kayaks and canoes to GPS systems and life jackets.
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Outdoor Apparel:
A wide range of clothing and footwear designed for various weather conditions is available.
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Home and Cabin Décor:
Bass Pro Shops also offers rustic furniture, artwork, and other home decorations inspired by nature.
Conservation Efforts and Community Involvement
Bass Pro Shops has long been committed to conservation and environmental sustainability. The company has partnered with organizations such as the National Fish and Wildlife Foundation, Ducks Unlimited, and the Rocky Mountain Elk Foundation to support habitat preservation and wildlife conservation projects.
Additionally, Bass Pro Shops hosts various community events, including youth fishing programs, hunting workshops, and educational seminars.
Acquisition of Cabela’s
One of the most significant milestones in the history of Bass Pro Shops was its acquisition of Cabela’s in 2017. The merger created one of the largest outdoor retail chains in North America.
While both brands continue to operate under their respective names, they share resources, logistics, and marketing strategies to provide customers with an even broader selection of products.
Online Presence and E-Commerce
In addition to its brick-and-mortar locations, Bass Pro Shops has a strong online presence. The company’s website offers a seamless shopping experience, complete with detailed product descriptions, customer reviews, and exclusive online deals.
Customers can also take advantage of services such as ship-to-store, curbside pickup, and free shipping promotions.
Customer Loyalty Programs
Bass Pro Shops offers several loyalty programs designed to reward frequent shoppers. The Bass Pro Shops Club provides members with discounts, early access to sales, and rewards points that can be redeemed for future purchases. Additionally, the company has a branded credit card that offers special financing options and cashback rewards.
Challenges and Competition
Despite its success, Bass Pro Shops faces challenges in an increasingly competitive retail landscape. E-commerce giants like Amazon and specialty retailers such as REI and Dick’s Sporting Goods provide stiff competition. Additionally, fluctuations in consumer spending and economic downturns can impact sales. However, Bass Pro Shops continues to innovate by expanding its product offerings, enhancing the customer experience, and strengthening its digital presence.
Future Plans and Expansion
Looking ahead, Bass Pro Shops aims to continue expanding its footprint by opening new stores in key markets. The company is also investing in technology to enhance its online shopping experience and improve logistics. Additionally, its commitment to conservation efforts remains a top priority, ensuring that future generations can continue to enjoy outdoor activities.
Fun Facts About Bass Pro Shops
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The First Store Was in a Liquor Shop
Bass Pro Shops started in 1972 when founder Johnny Morris began selling fishing tackle in the back of his father’s liquor store in Springfield, Missouri.
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World’s Largest Outdoor Store
The Bass Pro Shops Pyramid in Memphis, Tennessee, is one of the largest retail stores in the world, featuring an indoor swamp, a bowling alley, and even a hotel.
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They Own Cabela’s
In 2017, Bass Pro Shops acquired Cabela’s, another leading outdoor retailer, creating one of the biggest names in hunting and fishing gear.
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The Stores Are Tourist Attractions
Many Bass Pro Shops locations feature aquariums, waterfalls, museums, and live animals, making them more than just a shopping destination.
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Conservation Efforts
The company has donated millions to conservation projects and wildlife protection, supporting efforts to preserve outdoor environments.
Frequently Asked Questions About Bass Pro Shops
Who owns Bass Pro Shops?
Bass Pro Shops was founded by Johnny Morris in 1972, and he remains the owner and CEO of the company today.
What is the biggest Bass Pro Shops location?
The biggest Bass Pro Shops is the Pyramid location in Memphis, Tennessee, which is 535,000 square feet and features an indoor swamp, an observation deck, and a massive selection of outdoor gear.
Does Bass Pro Shops offer hunting and fishing licenses?
Yes, most Bass Pro Shops locations allow customers to purchase hunting and fishing licenses directly in-store.
Can I return items to Bass Pro Shops without a receipt?
Bass Pro Shops has a return policy that allows returns without a receipt, but customers may receive store credit instead of a refund.
Conclusion About Bass Pro Shops
Bass Pro Shops has grown from a small fishing tackle business to a worldwide leader in outdoor gear. With its commitment to high-quality products, immersive shopping experiences, and conservation efforts, it has become more than just a retail store—it is an adventure destination.
Whether you’re an angler, hunter, camper, or outdoor enthusiast, Bass Pro Shops provides an incredible variety of products and experiences tailored to your needs. Their unique store designs, massive selections, and dedication to customer service make them a standout in the retail industry.
From hosting events to supporting environmental conservation, Bass Pro Shops continues to be a favorite among outdoor lovers.