6 Quick Fixes to Common Google My Business Listing Issues

| Published On:
Orah.co is supported by its audience. When you buy through links on our site, we may earn an affiliate commission. Learn More

Businesses nowadays manage their web presence on Google Maps and Search by using Google My Business (GMB) which is a no-cost way to increase your business reach. To increase online exposure and draw in more clients, local companies must enhance their GMB listings. On the other hand, maintaining a GMB listing may be difficult, and a number of problems are frequently encountered. The following few quick fixes in this article will help you take care of a few of the most typical GMB listing issues:

Inaccurate Business Data

Having inaccurate information in GMB listings is one of the most frequent problems. Errors in the website, company hours, phone number (NAP), business name, and address might be among them. Potential consumers may get frustrated and confused as a result of inaccurate information. Enter into the GMB account and confirm that all of your company’s information is correct and up to date in order to resolve this problem.

Make sure that each of the online platforms has the same information about your company. This applies to your social media accounts, website, and additional web directories. Maintaining consistency increases your web exposure and enables Google to see your company as authentic. 

Duplicate Listings

It’s crucial to make distinct GMB listings for every one of your company’s locations if you have several. Duplicate listings, however, might occasionally appear, which may confuse Google’s algorithm and, therefore, harm your online ranking. Make sure that every location has its very own distinct NAP information to prevent duplicate entries. You can ask to have duplicate listings merged into your GMB account if you discover them.

When making new listings, use caution to avoid duplicate listings. Before submitting, make sure the NAP data for each place is correct. In order to find and eliminate any duplicates, you may also utilize Google’s duplicate listing feature.

Unconfirmed Listing

Results for Google Maps and Search are more likely to include a verified GMB listing. Google will mail a postcard with a verification number to your company’s address in order to validate your listing. To validate your listing, input the code in your GMB account as soon as you receive the postcard.

You may request a new verification postcard through your GMB account if you missed receiving your old one. You may also use a phone call or a video conference to confirm your listing.

Unfilled or Incomplete Fields

To increase your company’s exposure in Google Maps and Search, it is essential to select the appropriate categories. It is possible that your listing won’t show up in pertinent searches if it has missing or incomplete categories. Add or modify the company categories in your GMB account to resolve this.

Be precise and use pertinent phrases while selecting categories. For instance, if you own a restaurant, you may select categories like “family-friendly restaurants,” “pizza restaurants,” and “Italian restaurants.”

Lack GMB Listing Management

If you’re having trouble keeping up with your listing, you might want to think about hiring a Google My Business management service. These services can assist you in improving your listing, boosting your internet presence, and attracting more clients.

You may get assistance from a qualified Google My Business management provider with the following tasks:

  • Building and refining your GMB entry.
  • Monitoring the reviews you write.
  • Keep track of your observations.
  • Establishing and overseeing Google Posts.
  • Executing SEO initiatives locally.

Limited Insights 

GMB offers insightful information on the performance of your company. You’re passing up chances to raise your web presence if you’re not keeping track of your findings. Take data-driven decisions to enhance your listing and keep an eye on your metrics on a frequent basis in order to get the best out of GMB insights.

Key insights that you may monitor in GMB include the following:

Views: The number of individuals who have looked at your listing.

Clicks: How many people have clicked on the listing to view additional information is measured in clicks.

Calls: The number of individuals who have contacted your company after seeing your listing.

Website clicks: The amount of users who have accessed your website by clicking upon the link on your listing.

Directions: The number of individuals who have selected your listing’s “Get directions” button.

Conclusion

Businesses may improve their online visibility and draw in more clients by taking care of the frequent problems with their Google My Business page that are detailed in this article. To fully reap the rewards of GMB, accurate data, consistent branding, and proactive management are essential. Making the time and effort to optimize your GMB profile is a valuable activity, regardless of whether you decide to handle the listing yourself or employ a professional service.

Leave a Comment