Holme & Hadfield, the purveyors of fine display cases, have clearly cracked the code when it comes to eCommerce success. And while their products are undeniably top-notch, it’s their product photography that truly sets them apart. So, what’s their secret? Well, aside from an impeccable eye for detail and a loyal following of EDC enthusiasts, here are 5 key lessons any aspiring product photographer can learn from Holme & Hadfield:
1. The Reign of Lighting
Holme & Hadfield understand that lighting is the undisputed hero of product photography. Harness the power of natural light whenever possible, strategically positioning the products near windows and diffusing harsh sunlight to achieve soft, even illumination. And when natural light isn’t playing ball, don’t skimp on artificial lighting, ensuring your products are always bathed in the most flattering glow.
2. Backgrounds That Don’t Play Second Fiddle
A cluttered background can sabotage even the most stunning product. Opt for clean, simple backdrops that allow the products to take center stage. This doesn’t mean you have to stick with the boring old white background – don’t be afraid to experiment with textures and colors that complement the products for a visually harmonious composition.
3. Hit The Right Angles
Holme and Hadfield don’t settle for a single snapshot. They explore a variety of angles, capturing their products from every conceivable perspective. This allows you to showcase the intricate details and unique features of each product, ensuring potential customers get a comprehensive view of what they’re purchasing.
4. Consistency
Once you’ve established a photographic style that aligns with your brand identity, you need to stick to it like glue. This consistency creates a cohesive visual language across a website and marketing materials, reinforcing brand recognition and making products instantly identifiable.
5. Editing Sparingly
Understand the power of editing but use it carefully. Enhance product photos with subtle adjustments to brightness, contrast, and sharpness to ensure products look their best without making them look completely different to reality.
Bonus Lesson: Don’t shy away from investing in quality equipment. A good camera and a few essential accessories can elevate your photography. But perhaps your most valuable asset is having a commitment to continuous improvement by constantly honing your skills, experimenting with new techniques, and striving to capture those captivating images that drive sales and solidify a brand’s reputation.
So, there you have it – 5 invaluable lessons from the masters of product photography. Now, all that’s left to do is capture those stunning images that’ll have your customers reaching for their wallets.